Coma and Tout changer
Videotron
One of Qolab's strengths lies in our in-depth knowledge of the Quebec market.
It’s what makes us great at creating campaigns that combine culture and humour, becoming a source of entertainment in their own right. So, it’s a story about this guy:
After meeting Martin who, following a prolonged coma, lost everything—his job, his car, his beloved Nancy (but not his Videotron lifetime discount)—we become interested in Martin's life, BEFORE.
So, we discover our protagonist during a second phase of the campaign, in his previous life, when he was still with Nancy.
The same formula was used for both messages, where a series of small disappointments ensued, to finally land on good news related to Videotron.
Awards
But the real winner here is Martin, who gets to
keep his Videotron Price for life.
Who did what
COMA
Client: Vidéeotron
Agency: Qolab
Director Consulting Services: Corinne Sevigny
Consulting Services: Samuel Bouffard, Laurence Ravary
Creative Director: Jocelyn Goyer
Copywriter: Magali Jolin
Artistic Direction: Fabien Bonnefoi
Production: Geneviève Cayer, Claudine Fréchette
Post production: Mels
Realization: François Jaros
Photo Director: Olivier Gossot
On-Set Artistic Direction: Sylvain Dion
Ccm : Marie-Claude Guay, Nathalie Dion, Annick Legout
Offline editing: Paul Jutras
Colourist: Karim El Katari
Online Editing: Hugo Mazo
Sound: David Gagnon
TOUT CHANGER
