Try the other side
Fizz
After five years in Quebec, Fizz decided to expand its mobile service to four other Canadian provinces.
For the occasion, Qolab rolled out a high-impact 360° campaign featuring out-of-home ads and on-the-ground activations in Toronto, Calgary, and Vancouver. With Fizz operating entirely online, a targeted digital push was also key, including partnerships with several influencers, contextual executions on dating sites, and placements in the hit TV series Fallout as an official sponsor, in collaboration with Prime and Xbox.
A prime example of seamlessly scaling a local brand to a national level.
Who did what
Client: Fizz
Agency: Qolab
Consulting Services: Caroline Leduc, Laurence Ravary
Senior Director, Chief Creative Officer: Jocelyn Goyer
Creative Director: Félix Drouin
Copywriter: Alexander Jones
Translators/Revisers: Kathleen Bernard, Sandra Zappitelli
Artistic Direction: Éric Valiquette, Mathieu Dufour
Content Strategy: Andrée-Anne Gauthier, Clément Rovere, Jeanne Dorais
Producers: François Forgues, Claudine Fréchette
Production Coordinator: Allmay Thelusma
Production: MELS
Offline Editing: Sébastien Delporte
Sound Mixing: Maxime Voinson
Colourist: Jérôme Cloutier
Special Effects: Olivier Ruel
Photos: Consulat
Photographer and Director: Simon Duhamel
Producer: Jade Fortin
Production Coordinator: Lola-Lou Fergeau-Mariko
Decorator: Rodrigo Sergio
Stylist and Production Coordinator: Flavie Lechat
Hairstylist: Romain Le Moëllic
Make-up Artist: Tania Guarnaccia
